So… Fragrance is the 1 best-selling self-select fragrance brand in the UK. Whether youre the boardroom girl boss, looking for a holiday essential, have pamper night desires or are in a floral Sunday mood - So... has a range of perfumes, body mists and body care that suits all tastes and budgets.So… Fragrance is the 1 best-selling self-select fragrance brand in the UK. Whether youre the boardroom girl boss, looking for a holiday essential, have pamper night desires or are in a floral Sunday mood - So... has a range of perfumes, body mists and body care that suits all tastes and budgets.